
12 – 17 September 2015
Fairground Messe München
Visit the official online catalogue to browse for exhibitors, brands and products at iba 2012.
To ensure that you are successful at iba, you need to use the best technology and have eye-catching marketing in place. We provide you with both of these things because we want you to reap maximum reward from iba.
Let's find out who online now! If you have issued your customers with entry vouchers for iba 2012, you can now discover who has redeemed them by checking your exhibitor portal. You can then take a more targeted approach to 'following up' and use this information before the trade fair for extra marketing. Since your customer appears in the exhibitor portal if they have registered, it becomes even easier for you to arrange a meeting with them.

Towards an effective advertising campaign, with palpable results:
If you want your stand to attract a lot of visitors, you should take action now to ensure you will have an effective marketing strategy in place. We can help you with all aspects of this as soon as you require, and tailor this support to suit your preferences and the requirements of your business. Book now directly through the iba e-magazine to reserve your marketing services.
If you have any questions regarding this, please contact the iba team directly.
In your iba e-magazine you will find detailed information and order forms about following services:
Logos & Banner
You can download the iba logo in our download section!

Ensuring that the event runs smoothly for you:
Want a stress-free run-up to the trade fair? It is possible! The earlier you plan, the less you will have to do at the last minute, provided that you have competent partners to help you with this. To ensure that the technical side of things always works in your favour, we provide a team of competent and enthusiastic experts to help you with all your "trade fair needs" when it matters.
>> All around your stand
For maximum exposure:
Advertise in the iba media to reach potential customers and existing clients from the baking and confectionery industry directly – before and after the trade fair. Use the media to target specific businesses, service providers and manufacturers. We can help your business to position itself perfectly in exactly the way you want. Use the trade fair guide, online catalogue and mobile catalogue as publicity opportunities ahead of your appearance at the trade fair – these media will help you achieve maximum exposure. More information will be available from end of 2014.

The Traffic Guide contains important information concerning the traffic regulations of iba, for a smooth running before, during and after the fair. Please be sure to pass this information on to your stand builders and drivers. The traffic guide for iba 2015 will be available from spring 2015.