A beautiful package is not everything, and good, hygienic packaging is just as crucial for any product today. This is why more than 180 companies will be presenting their packaging and material solutions at this year’s iba – the world’s leading trade fair for bakery, confectionary and snacks. Premiere will celebrate its own sector this time around at the “Packaging Area”. In Hall B1, approximately 50 exhibitors will be showcasing their latest products and solutions from the 12th to 17th of September 2015. The focus will, of course, be on natural freshness, protection, durability and hygiene. Conditions that must be met by every good package. However, a product should also have a good appearance – a beautiful package entices buyers.