Whether it is through an expert forum, a live bakery performance or the large Snack Action Area, the topic of "SnackTrendS" have been illuminated from all sides. In the snack themed hall B3, you learnt all about the latest "SnackTrendS"!

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In the Snack Action Area (B3.350), Snack Akademie was displaying the full spectrum and potential of the snack industry over an area of 200 square metres.

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What makes a snack really good? Those who know these nine rules have a clear advantage.

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The name "SnackTrendS" says it all. Snacks are trending.

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Norbert Kijak, the Marketing Director of Snack Akademie, told us the details about what awaits trade visitors in the snack activity area. 

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What exactly do we define as a snack? And what kinds of snack categories exist?

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Peter Becker, President of the International Union of Bakers and Confectioners, attended the presentation of the official iba snack "Kraut Schorsch".

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