High profile summit meeting for the international backing industry

• Summit is aimed at management figures in the baking industry
• Presentations on current topics and discussions among colleagues will be the main focus
• Globally renowned experts such as Prof. Klaus Töpfer have pledged to be speakers

iba 2012 will begin with a new flourish: the iba summit. On Saturday (15 September 2012), one day before the trade fair starts, this international summit meeting for bakers and pastry chefs will take place for the first time. The key focus will be a dialogue on the current topics within the sector. Experts from all over the globe will present their take on current industry questions. For example, the Vice-President of Welthungerhilfe and former Head of the UN Environment Programme (UNEP), Prof. Klaus Töpfer wil present a speech on the future of world nutrition. Further topics addressed during the talks will be consumer trends, innovative business models and marketing strategies.

“iba is a brand that stands for success and provides the sector with a tremendous boost. In 2012 this will be further enhanced by the iba summit, which will provide a new strong component for the supporting programme. The meeting has been designed by professionals for professionals. As such, the iba summit offers a unique opportunity to gather information. Furthermore, in between sessions, it will encourage a lively exchange of ideas between colleagues from around the world. To this end, I would be very happy if many exhibitors take advantage of this unique contact platform with their customers,” explains Peter Becker, President of the Zentralverbands des Deutschen Bäckerhandwerks (German Bakers’ Confederation) and the UIB (International Union of Bakers).

Simultaneous interpreting will be provided for the entire iba summit, which is organised by the Zentralverband des Deutschen Bäckerhandwerks. The conference languages will be German and English. The advance booking of summit tickets, priced at EUR 750, is already underway. The event will commence at 10:00 at the International Congress Centre (ICM) in Munich. At the end of the iba summit, all participants are invited to attend the opening evening.

Further information and registration forms are available via telephone on +49 (0)89 949 55-152; via fax on +49 (0)89 949 55-159 or via email at iba@yesghm.yesde.

Press contact
Dr Patrik Hof, Head of Press and Publicity
Telephone: +49 (089) 9 49 55-160
Fax: +49 (089) 9 49 55-169
hof@yesghm.yesde
www.iba.de

Publication free of charge – Reference copy requested