At iba, a multimedia experience in Hall B3 will premiere. From Munich, visitors can have a look at the top bakeries on a national and international level. With the help of virtual reality glasses and 360-degree videos, you will be able to see right into renowned master bakeries from

• Germany
• Greece
• Iceland
• Austria or
• the USA

directly at the fair. Here, trade visitors experience first-hand what makes their colleagues across  the  border successful.