iba - International Bakery Exhibition Düsseldorf
Digitalisation makes the world go round or: think digital!
Skills shortages, price fluctuations and sustainability: many of these current challenges can be leveraged with the support of digital solutions.
Tailor-made solutions for your concerns
Often, the problem is to digitise already existing processes that run manually and to think about them in a holistic and cross-departmental way. iba set itself the goal of providing visitors not only with solutions, but also with the right partners who will work with you to advance the digitalisation of your company.
The iba.DIGITALISATION AREA and its processes - brand new at iba
To make it easier for interested parties to evaluate where they can start on the path to digitalisation, a process was developed in individual steps and with the help of expert Dr Fritz Feger, which compares products and processes in order to deliver customised solutions.
Understanding digitalisation holistically with the LEARN AREA + DISCOVER AREA
We start where your needs begin: At the iba.DIGITALISATION AREA, visitors had the opportunity to start either with a process they want to digitise or with a product they already use. Practical examples and tailor-made exhibitors rounded off the experience. Two areas were developed for this purpose: the LEARN AREA and the DISCOVER AREA.
Understanding digitisation
At the LEARN AREA, interested parties received comprehensive knowledge on the topic of digitalisation: What is digitalisation? Oriented to your needs, which products and/or processes (e.g. in logistics, production or sales) can be digitalised and which exhibitors (at the Area and at the fair in general) can support you in taking the next steps?
Experience processes on site
The DISCOVER AREA combined theory with practice. With the replica of a completely digitised bakery branch, visitors could discover "digitisation at their fingertips". From production processes and branch processing to marketing and digital payment, they found everything there that their digitalisation hearts could desire.
